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The potential of Spain’s ceramic tile industry

10 trends on display at CERSAIE 2016
94 Spanish manufacturers of ceramic wall and floor tiles took part in the thirty-third edition of the  CERSAIE trade fair, held between 26th and 30th September in Bologna, Italy.  The group of Spanish ceramic tile producers returned to one of the ceramic tile sectors biggest international events to showcase their new collections, reflecting the latest trends in interior design.
With global sales reaching over 3.07 billion euros in 2015, Spain is one of the world leaders in the production and export of ceramic tiles. Indeed, the Spanish ceramic tile industry is noted for its highly competitive and dynamic nature.  Its long-standing tradition in this sector has provided it with the experience and know-how that set it apart from its rivals and have enabled it to position its ceramic tile products in no fewer than 186 countries. 

In keeping with tradition, we have taken a look at the new products presented at CERSAIE in order to unlock this year’s major creative trends in the ceramic tile collections, which can be summed up as follows:   Exoticism, Fragments, Brick style, Chevron patterns, Lines, Objets d’art, Soft Touch,Shades of grey, Water life and SuperSize ME

1.Exoticism. The tropical look is rapidly gaining ground in the world of décor and interior design. An explosion of exuberance on a background of practically all-white tiles, adding the colour and excitement of a mural feauturing detailed illustrations of brilliant lush vegetation creating paradisiacal spaces in the home overflowing with life and joy. In the sitting room, bedroom or hall…Where would you put them?   

2.Fragments. In a clever play on modularity, Spain’s ceramic tile firms have designed patterns that can be broken down into compositions featuring square and rectangular tiles. A trend that will delight those with a love of mixing and matching, combining geometric shapes, tiles with that lived-in look and kaleidoscope patterns.  

3.Brick tops the trend stakes.   Each season sees the natural  emergence of a specific format which takes over as top of the ceramic tile style stakes.   This year, brick is the must-have format, combined with hexagonal options.  From micro to macro, polished or rustic effects, or featuring designs that take a fresh look at the classic brick and mortar walls to patterns inspired by nature and stone.

4. The chevron pattern. Trend hunters have delved deep into the past to rediscover this zigzag pattern that now features on the ceramic wall and floor tiles  that decorate the most stylish contemporary homes.  Whether you opt for a single shade or contrasts in varying colours, these ‘fish scale’ effect tiles in gloss, matt or faded effect finishes offer complete freedom of choice when it comes to creating original no-fuss décors. The various sizes also guarantee versatility in terms of format.

5.On the right track. In 2016, lines - the core element of any design –are back with a vengeance, offering endless variations. Against all odds, moving in all directions and in all forms – up, down, solid or dotted, flat or in relief, lines remain determinedly in fashion and ceramic tile collections are the perfect showcase for their endless potential. Indeed, they are ideal for adding depth or movement to walls. Far from merely following an outline, the ceramic wall and floor tile collections feature designs capable of bringing out the wealth of character to be found in every room they occupy in a move away from conventional decorative styles.

6.Objets d’art. A trend that explores the countless ways of transforming ceramic tiles into cult items. Unique pieces that add a unique touch to any room. Compositions and patterns that include tiles verging on the architectural. The result is sophisticated yet understated spaces characterised by their impeccable attention to detail and where contemporary ceramic tiles are their perfect ally.

7.Soft touch. A clever mix of textile effects capable of creating all types of settings, adding a sense of warmth to any décor. These new arrivals will surprise and delight with their romantic and eye-catching effects reminiscent of handcrafted embroidery, piqué fabrics, satin, velvet, ethnic prints, patchwork, tweeds, brocade effect hues or geometric patterns that add to the overall sense of harmony.

8.Shades of grey. Offsetting the recent leaning towards a growing use of colour that has dominated the latest trends in interior design, grey remains the faithful friend of contemporary designers. The new ceramic wall and floor tile collections feature series that range from icy tones of grey, to slate and softer shades of grey and beige. The addition of textures and overlaid tones to add an even more natural effect to these tiles makes it clear that colour is not an absolute necessity when it comes to making a declaration of intent.

9. Water life. A palette painted with seafaring shades of green and blue is just the thing for adding a pop of colour to various formats and effects featured on contemporary or more traditional surfaces. The range of sharp, cool tones that evoke life under the sea is starting to make its mark on the latest ceramic tile collections. 

10. SuperSize ME. Tiles that keep on getting bigger, opening up a whole new range of possibilities in interior design. Slim and svelte but larger than ever, these XXL tiles are perfect for covering large areas and creating jointless effects, skilfully creating a sense of continuity. In addition, the metallised finishes add a sense of character to the spaces.  

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